Values the brand ahead of individual fame.
Ex-Halo developer Bungie aspires to the same sort of reputation that World of Warcraft studio Blizzard currently enjoys in the gaming industry, according to studio veteran Marty O'Donnell.
Speaking in an interview with IndustryGamers, composer O'Donnell explained that it wanted to get to a place where the brand was synonymous with quality, noting that it wasn't interested in crowning 'superstar' individuals along the way.
"We have examples of that [in the industry] and they're out there but that hasn't been Bungie's way," he said.
Source: http://www.eurogamer.net/articles/2011-04-13-bungie-wants-blizzard-esque-rep
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