Nintendo is calling the successor to the popular Wii console the Nintendo Wii U, the company has revealed in Los Angeles this week.
Remember when you first heard the name Nintendo Wii? Many people laughed and said it would never catch on. It did. Nintendo is hoping that Wii U will capture people's imaginations in the same way.
You can check out T3's video of the Nintendo Wii U from E3
"You might remember how the Wii name began to make perfect sense once you started hearing it as Wii. It was clear how much fun we all had playing together," said Nintendo of America boss Reggie Fils-Aime on the E3 stage earlier today.
"But in thinking about a new Nintendo system we knew the prevailing thought would be this: yes, the game would probably be right for all of us, but could it also be a perfect fit just for you.
"The answer to that question is an emphatic: Absolutely. Today, welcome to the world of Wii U."
Wii U: will the simplistic branding work in Nintendo's favour?
Wii U is the Wii logo we all know well, with a small blue U just to the right of it. It looks (and sounds) a bit weird, but we may well get used to it in time.
Unique, unifying, utopian?
Fils-Aime describes Wii U as "a system we will all enjoy together, but also one that's tailor made for you? unique, unifying, maybe even utopian? The answer is even yes to all of this."
The controller for the Wii U is, as was rumoured a 6.2-inch touchscreen tablet that also features dual analogue sticks and a front-facing camera, a microphone and a selection of start/select/home buttons.
Nintendo president Satoru Iwata agrees that the first Wii U demo video "may have answered some questions, but it probably raised several others, too.
"Up until now, home console games had to occupy the TV screen in order to be played. But, the new controller for Wii U with 6.2-inch screen means you won't need to give up your gameplay when someone else comes in the room and wants to watch a TV program.
"Wii U was created so that the widest variety of games can be supported. That means those aimed at experienced controllers that can use circle controllers using both their hands, plus those games that can be intuitively played without the need for any buttons."
And finally, games design guru Shigeru Miyamoto says of Nintendo's new home console: "More than anything I'm really looking forward to new styles of play... There are so many we're just trying to decide where to begin."
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