Microsoft trademarks NUAds system.
Interactive advertising could be heading to Kinect-enabled Xbox 360 titles, judging by a new trademark listing.
As spotted by TechCrunch, Microsoft has filed for ownership of something called NUAds.
"Advertising services, namely, promoting and marketing the goods and services of others through online interactive video games by enabling consumers to interact with third-party advertising content through voice or body gestures via computer game console and sensor devices," read the product description.
Source: http://www.eurogamer.net/articles/2011-06-13-interactive-advertising-coming-to-kinect
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