Battlefield 3 marketing masterplan detailed.
EA hasn't been mincing its words on this one � the plan with the forthcoming Battlefield 3 is to knock Activision's Call of Duty franchise off its lofty perch at the top of the FPS tree.
That's an ambitious goal given Black Ops record-breaking sales figures, but EA's marketing chief has explained how the publisher intends to go about it.
Aside from hoping developer DICE makes a great game, it seems there are three prongs to EA's marketing masterplan, according to an IndustryGamers interview with senior exec Lincoln Hirshberger.
Source: http://www.eurogamer.net/articles/2011-05-10-how-ea-aims-to-overthrow-call-of-duty
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