Friday, April 1, 2011

News: Kinect Sports in A League of Their Own

Sky and Xbox's first product placement.

Kinect Sports will appear in the pre-title sequence of sports comedy panel show A League of Their Own as part of Sky's first product placement deal.

The Rare-developed Kinect game makes its debut tomorrow, 1st April, when the show airs on Sky 1 HD.

In the sequence the show's celebrities, including presenter James Corden, prepare to go on-air while members of the audience play Kinect Sports in the backstage holding area.

Read more...

Source: http://www.eurogamer.net/articles/2011-03-31-kinect-sports-in-a-league-of-their-own

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