Making "spectacular" games is.
Activision boss Bobby Kotick has played down speculation that the publisher is looking to introduce online subscription fees for its Call of Duty franchise.
Speaking in an interview with CNBC, Kotick explained that he's more interested in ensuring that the games are fun to play.
"You know, we don't really spend a lot of time thinking about how do you convert this Call of Duty experience to a subscription model," Kotick told CNBC.
Source: http://www.eurogamer.net/articles/2011-02-11-kotick-online-cod-fees-not-a-priority
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