Thursday, June 30, 2011

News: Stringer: Sony brand on post-PSN upswing

Plus, embattled CEO takes a pay-cut.

Sony's brand perception is "clearly" recovering following the PSN security breach PR cataclysm last month, so says CEO Howard Stringer.

Speaking at Sony's annual meeting in a Tokyo hotel, as reported by the BBC, Stringer apologised for the hack and praised PlayStation gamers for returning to the system.

"Our brand perception, you'll be happy to know, is clearly improving again," he insisted.

Read more...

Source: http://www.eurogamer.net/articles/2011-06-29-stringer-sony-brand-on-post-psn-upswing

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