Bizarre dev reveals why racer flopped.
Bizarre Creations' ambitious racer Blur failed to find an audience because the basic 'cars with weapons' concept scared off gamers, so says former design manager Gareth Wilson.
Speaking at the annual Develop conference in Brighton, as reported by Edge, Wilson explained that it is part of a developer's job to "reduce people's fear of buying your product" � a job that Bizarre apparently failed to do.
According to Wilson, consumers have three different reactions to a product: comfort, stretch and panic.
Source: http://www.eurogamer.net/articles/2011-07-21-blur-was-like-bacon-with-cornflakes
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