"Headwind-like sluggish consumption."
Sega sales are down across the board, leading to an overall loss of 2.224 billion yen (�17.6 million) for the three months April, May and June.
During the same period last year, Sega recorded a profit of 7.036 billion yen (�55.6 million).
Why did this happen? Sales were lower and costs were higher. Sega made 28.5 per cent less this financial Q1 than the same period last year. The take for April to June 2011 was 65,331 yen (�516 million).
Source: http://www.eurogamer.net/articles/2011-07-29-sega-sees-red-as-sales-fall
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